NBC to Dissect Super Bowl Ads in Post-Game Google+ Hangout

When Google first rolled out Hangout video chats for Google+, part of the plan involved allowing hanger-outers to watch YouTube videos together. While many questioned the usefulness of the feature, we’re now seeing what Google had in mind all along: a Super Bowl post-game Hangout where users dissect the big game’s commercials.

Okay, maybe it wasn’t part of the Google+ Master Plan at the initial unveiling, but a Hangout based around Super Bowl ads does strike us as one of the better uses of the service’s YouTube integration. Google’s partnering with NBC to run the Hangout, tapping sports business reporter Darren Rovell to host.

“The day after the Super Bowl is when people head back to their office water coolers to discuss what they loved and what they didn’t,” Rovell said in a press release. “Our conversation is about taking all those water cooler conversations and bringing it to a national, digital stage.”

As part of the deal, NBC will promote YouTube’s Ad Blitz, the page where the site asks users to vote on their favorite Super Bowl ads. In turn, YouTube will serve up NBC ads and promos for the big game all weekend. This marks the first time YouTube has had any kind of partnership with the Super Bowl broadcaster. Rovell will reveal the winning ad of the Ad Blitz on his CNBC show, SportsBiz: Game On on Feb. 17.

Google+ Hangouts are generally limited to 10 users, but some users can create “Hangouts on Air,” which expand beyond that limit by allowing others to watch the Hangout as a live stream on YouTube.

Love the idea of an official Google+ Hangout about the ads? Will you join? Let us know in the comments.